a decade of paul & joe beauté

Paul & Joe Beauté lipstick 076, "Meow".

Paul & Joe Beauté, the cute and always on-trend makeup and skincare line from French designer Sophie Albou turns ten this year. And to celebrate its decade of retailing worldwide and Founder Sophie’s love of cats, the cuteness has been amped up with its Spring 2012 makeup collection.

“Sex Kitten Cool” is how the line is playing up the collection with the colors, packaging and allure all there to justify it.

Paul & Joe Beaute Nail Polish in "Manekineko"

There are the polishes in “Tigress”, which is a nude, pearl shade and “Manekineko” a bright romantic pink in an embellished signature bottle. The showstopper, in my opinion, are the eye palettes. Hand-made kittens (yes, kittens!) are carved out in the powder and the palettes are versatile enough to be worn day or night–all are matte and nicely textured–and smooth enough to also be used on cheeks.

Paul & Joe Beauté Face & Eye Color in "Purr-fect"

The entire line is packaged in playful prints against contrasting colors with various illustrations, making it all the more an eye-catching collection. And because there is always room for improvement, this season I’m looking forward to trying the limited-edition lipsticks and Brightening Serum from Paul & Joe Beauté.

Paul & Joe Beauté is on counter at Bergdorf Goodman in New York, online and at numerous retailers worldwide.


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