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a touch of england in new york

Last fall, Fresh, the chic skincare line that’s renowned for its Soy Face Cleanser and Moisturizer, unveiled a gorgeous renovation at its Union Square flagship in New York City. Great location aside, this flagship is your one-stop for all things Fresh.

Once inside, a sense of space and serenity is felt. And, it’s not often New Yorkers encounter a sink carefully placed within a retail environment, but team Fresh has done an excellent job of locating and placing a piece of hardware into a serene space. An antique (dare I say vintage) sink from a country home in England has been refurbished and perfectly fitted to serve the store, adding to the character of the brand and retail experience.

Antique "sink" from England, now at Fresh in Union Square, NY.

The store is ultra-modern, peaceful and luxurious. There is a “sensorial bar” that allows clients to create a bespoke scent of their own, a mini-library collection and more. The store infuses a sense of remembrance, along with history and modern-day skincare. It’s a great location to gift shop; clients can mix and match nearly everything available in store.

The revival of Fresh Union Square is a welcome addition to the busy streets of lower Manhattan, and a true brand “experience’. Fragrance, skincare, makeup and literature all crafted into a serene and sophisticated space.

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