Last fall, Fresh, the chic skincare line that’s renowned for its Soy Face Cleanser and Moisturizer, unveiled a gorgeous renovation at its Union Square flagship in New York City. Great location aside, this flagship is your one-stop for all things Fresh.
Once inside, a sense of space and serenity is felt. And, it’s not often New Yorkers encounter a sink carefully placed within a retail environment, but team Fresh has done an excellent job of locating and placing a piece of hardware into a serene space. An antique (dare I say vintage) sink from a country home in England has been refurbished and perfectly fitted to serve the store, adding to the character of the brand and retail experience.
The store is ultra-modern, peaceful and luxurious. There is a “sensorial bar” that allows clients to create a bespoke scent of their own, a mini-library collection and more. The store infuses a sense of remembrance, along with history and modern-day skincare. It’s a great location to gift shop; clients can mix and match nearly everything available in store.
The revival of Fresh Union Square is a welcome addition to the busy streets of lower Manhattan, and a true brand “experience’. Fragrance, skincare, makeup and literature all crafted into a serene and sophisticated space.Back to Blog