Australian skincare line Aesop has opened a second signature boutique in New York City, and as with it’s NoLita outpost, the new space on University Place is stunning. Rather than recycled newspapers, the walls of the new shop are made of felt. That’s right, industrial wool felt from Germany, taking inspiration from Joseph Beuys, famed German artist who is known for skillfully working with fabrics.
As with its cute kiosk in Grand Central Station and its Elizabeth Street location, the team at Brooklyn-based design firm Tacklebox worked with the brands’ Creative Manager Hiroko Shiratori and together they’ve created a calm and inviting space that stylishly pays homage to New York City.
I attended the opening party of Aesop University Place and learned from one company representative that Aesop’s second boutique “is a seamless integration to the streetscape” of the bustling West Village neighborhood. The large, steel-cast sink that will greet visitors in the new store is 140-years old and was unearthed from an industrial plant in Pennsylvania. Very fitting for the concrete jungle that is New York City.
With winter approaching, it’s good to know the store is well-stocked with its luxurious and highly effective Fabulous Face Oil, a very hydrating skin-saver.Tweet