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color care w/chroma riche

You’ve probably colored your hair this fall/winter. Or maybe you are thinking of switching shades for the holiday season. Whether it is a permanent, semi/demi-permanent or some fresh new balayage highlights, colored hair needs extra care. Let’s revisit Kérastase’s Chroma-Riche Collection, which is specifically formulated for colored and color-treated hair.

CHROMA_RICHE_DUO_1Known for its science and treatments focused on root to tip, Kérastase has a good grip on healthy hair and the maintenance involved. Their leave-in conditioners are top-sellers and their treatments are known to show results just after one application. The Chroma-Riche Collection, which is part of the brands main hair care range, is designed to protect and keep your hair radiant, even after a month of shampoos.

Reflection_Fondant_Chroma_Captive_1000x1000My fall (hair care) favorite so far this season has been Kérastase Masque Chroma Captive. Perhaps it’s the Linseed Oil (that reduces color fading) or the easy way it rinses out and leaves hair super manageable. Regardless, this little jar has been on the shelf since I went a shade darker and my hair is still shining as if I just colored yesterday. I checked in with Matthew Morris, Kérastase Artistic Director (who else?) for his take on the Chroma-Riche collection and how to properly work it. In his own words:

The Kérastase Chroma Riche masque can be used as often as every day, depending on the need for it. I use Kérastase Chroma Riche masque every time I wash my hair, but I also color my hair a lot. One really can’t over-use it, though. If you color-treat your hair every 4 to six weeks, and wash your hair 5-7 times a week, I suggest using it once a week in place of your normal regime of Chroma Captive. I like to leave it on for at least ten minutes.

And on styling:

Every styling product that Kérastase has to offer will work great after Kérastase Chroma Riche. It’s a great base before any styling product, but especially shines followed by Chroma Thermique as a primer and thermal protectant before styling products. Wanna make your color really pop? Start with Bain Kérastase Chroma Riche followed by Kérastase Chroma Riche Masque and Chroma Thermique. Then apply Forme Fatale at the root and  Elixir Ultime Rose Millenaire from mid shaft to ends. Blowdry with a pure boar bristle brush, apply Cristal Sculpt from roots to ends, then finish with a heat tool (flatiron or curling iron). Stand back and wait for the paparazzi!

Matthew has handled the tresses of some very familiar red carpet regulars, so his advice is definitely well-taken!

 

 

 

 

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