California native, model and mom Josie Maran has joined forces with California-based comprehensive cancer care center City of Hope for this seasons “Get One Give One Campaign”, a charitable program that will donate one mascara to a City of Hope cancer patient or survivor for every Natural Volume Argan Mascara by Josie Maran purchased. After the first 5,000 mascaras have been donated, Maran will continue to donate one dollar from the sale of each tube of Get One Give One Natural Volume Argan Mascara to City of Hope’s research on and treatment of women’s cancers.
Maran launched her signature cosmetics line in 2007 and includes Argan Oil in a number of her products. With a patented Triple V brush that helps enhance volume, the mascara is also water-resistant. This little tube is 80% natural, with 50% being a certified organic formula. I wore it all week and noticed that with just one coat, my lashes seemed fuller and darker! With a stated mission of keeping her products clean and paraben free, the campaign is a great way to raise awareness as well as the self-esteem of those battling the disease.
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