The concept of pre-fall may be new for many, but those in the industry know it’s that time in between seasons when heavier clothing and accessories begin to trickle in to retail and the weather begins to turn. More and more, designers are bringing smaller and sometimes capsule collections to market to fill the gap between summer clearance and the full-on fall/winter collections. Hence the term “pre-fall”.
After what can only be described as an epic round of organizing, downsizing and more re-organizing of my closets, I began to look and see where, if any voids needed to be filled. Then I realized that I needed a new blazer, possibly a shawl and even some new boots for those autumn days. To get my head around the trends for the ’11 pre-fall season, I caught up with Lisa Gardener, Editor-in-Chief of the very stylish mytheresa.com. As a girl that once lived in Germany, I got to know the scene and where to find chicness. It was typically in Munich (where mytheresa.com is based) would I find the higher-end items that a student shouldn’t be spending money on.
Lisa filled me in on the looks, textures and transition to pre-fall ’11.
Many are new to the concept of “pre-fall”, but more and more designers are turning out collections to suit the jet-set, working and glamour girls that want to stay on trend. What do you think makes the perfect “pre-fall” wardrobe?
Lisa Gardener: The collections tend to hint at upcoming trends, rather than slavishly follow them, and are often more wearable than runway looks, making them the perfect opportunity to build a great foundation wardrobe for the coming season.
How does one make the transition to pre-fall?
LG: Many designers are sensitive to the seasonality of the pre-fall delivery window, and tailor the collection to have a mix of lighter pieces with the heavier knits and outerwear. For example, Stella McCartney has some beautiful printed silk shifts and blouses, which are very easy to carry you through the transitional months, while Chloe shows us how to do ultra chic layers with knits replacing coats and roll-necks under silk blouses.
There is lots of beautiful autumnal color and rich texture around for next season, so I would invest in beautiful tailoring in muted shades (burgundy and navy are key) and an amazing coat with shearling or fur accents. If accessory shopping, replace black with taupe, tobacco and chocolate shades.
What does mytheresa.com see as the biggest trend going into fall and winter this year?
LG: Following last fall’s return to heritage looks, this season has built upon that outdoor town & country feeling, but in a more directional and exciting way. From the muted landscape color palette of ochre, burnt orange, bottle green and burgundy, to the patch-worked outerwear and statement chunky knitwear. We are calling it “Beautiful Fall!”
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