Last night in New York City, Ruth Roche, celebrity colorist (Claire Danes, Mariah Carey, Sheryl Crow) and Pureology Artistic Ambassador hosted an intimate event to introduce the new “Reviving Red” color care system from Pureology. Ruth brought her signature style, expertise and color-care tips to the event while detailing the system and science involved.
Pureology, as a brand, is known for its color treatments and styling products for color-treated hair. There was no cutting corners in the development of Reviving Red. Redheads, as many would agree, are a special breed and “red” hair requires special treatment. The new system is an oil-infused, sulfate-free collection that delivers Jaljala oil and lycopene extract. If the latter sounds familiar, its because lycopene is what makes tomatoes well, tomatoes. It’s a bright red pigment and good for you. Pureology’s exclusive Oleo Antifade Complex, is also incorporated into this collection.
Ruth reviewed the entire line, introduced us to a cute model who had been testing the range for weeks, and explained how the “Shamp ‘Oil” is a well-developed shampoo that will deliver four times the active ingredients that will work to keep red and copper-colored hair healthy and fresh. Think fresh, ripe tomatoes then imagine your hair just as shiny and fresh looking as those juicy veggies. Rejoice, redheads, Pureology’s Reviving Red will keep you going at least 30 washes!
The Reviving Red color care system is hitting professional salons this month nationwide. And don’t be shy, it can work for a wide range–from reds to copper to even certain strawberry blonde tresses.
Ruth Roche is based in New York City, find her online at www.ruthroche.com
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