French perfumer (aren’t the best ones always French?) Frederic Malle blessed us with home fragrance once and we loved it. His latest, released this spring, is a gorgeous addition to his first foray into scents for your special places–the den where you unwind, the dressing room, or even your closet or bedroom that may need a refresh. It is called Rubber Incense, and you owe it to yourself to experience Mr. Malle’s couture-like and very chic-looking sachets. As with his slick and elegant Candle collection, Rubber Incense is an easy addition to a small space. Not clutter, no fuss. Just a modern, enjoyable product.
The man himself spared some time for me this season in New York City. Read on for his thoughts and inspiration on Rubber Incense. The fragrances are long-lasting and bring an intimate feeling to wherever it may be placed. They are truly special, too. With a scent titled “Russian Nights”, it is up to your imagination as to how to really experience the latest from Malle.
My interview excerpts follow; be sure to check out the collection while in New York at his Madison Avenue flagship!
What is the true inspiration behind the new Rubber Incense home fragrances?
Frederic Malle: Before we launched the home line three years ago, I decided to add the Fleur Mécaniques, Candles, and a high tech version of the classic, lavender sachet, Rubber Incense. The idea originated from candle prototypes scented with Saint des Saints perfume hidden within my closet which emitted such a marvelous fragrance that opening the closet became a true pleasure. I designed these plastic slabs made of recyclable EVA after discovering IFF’s (International Flavors and Fragrances) patented Polyiff process, which enables a scent to permeate a plastic material. And Rubber Incense was born!
Is building the collection the next natural step? Have you always wanted to, or planned planned to expand into home fragrance?
Frederic Malle: The unexpected success of this product, and the pleasure of using it during the last few years, made me want to optimize its performance and ergonomics, and to make more versions, so these scents were indeed the next, natural step.
What is the ideal setting for your new scents? The bedroom, drawing room?
Frederic Malle: Rubber Incense was designed to perfume small spaces like closets, dressing rooms or car interiors.
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