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VIRA Boutique goes digital

Leaving corporate America behind to fulfill their (stylish) dreams, fashion stylists Radhika Rana and Vivek Patel teamed up in 2012 to open VIRA Boutique on Boston’s Charles Street. Imagine a very fashion-forward, classy and stylish retail experience in this otherwise conservative town. That top you saw while in Paris? They’ve got it. The shawl that caught your eye while on holiday in Bali? It’s most likely at VIRA, alongside styles from Japan, Singapore, Sweden and more. A much-needed burst of fashion in Boston for the globally-minded and chic, VIRA has been crowned Boston’s #1 fashion destination by Boston Magazine, among others. In 2014 VIRA will usher in an all-digital shopping experience via shopvira.com. Get your fashion fix via VIRA Boutique!

Music: Copyright 1999 “Inside My Mind” (Blue Skies) featuring Sophie Barker by Groove Armada.

VIRA Boutique (Shop VIRA) from Kissi Media on Vimeo.

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